4Ocean is a Florida based company with a global reach to help clean-up the Ocean and coastlines as well as support sustainable fishing and protect vulnerable areas of marine life. Through their 4Ocean bracelet they raise funds and highlight environmental issues and for August they will donate to partners like SeaLegacy from sales of their red limited edition overfishing bracelet.

Due to advancements in fishing technology, it is now possible to overfish a fish population almost to the point of extinction. Where once we were limited to shoreline or migrant patterns we now target fisheries all over the globe depleting their breeding stock as we go and often polluting these areas with discarded equipment. One of the ways we can stop this is by establishing marine protected areas that will ban overfishing and create a safe space for fisheries to grown and reproduce.

If you would like to support efforts to reduce overfishing in the UK and help clean-up the ocean and the coastlines, then please buy a 4Ocean bracelet: 4Ocean Overfishing Red Bracelet