Paper Tiger, established in 1981, offers design led products from new and established Edinburgh and UK based artists, all carefully chosen and including a large selection of creative cards, stylish stationery, gifts and wrap.

We are very proud to represent local Scottish work at both our Edinburgh stores: Stafford Street and Lothian Road.

If you're searching for something different or simply looking for advise on what to give, simply ask and we will be happy to help.

Paper Tiger is the Edinburgh destination for exciting, innovative and distinctive cards. We are dedicated to creating collections of cards which inspire and excite. Cards are used to express personal sentiments and our cards aim to be as distinctive and individual as the people who give them. Alongside cards, we have a fantastic range of beautiful wrapping papers, stationery, gift books and a growing collection of interesting and innovative gifts.

Paper Tiger History

Paper Tiger was founded in the early 1980s as part of the Studio One group of companies, founded by John Johnson in 1966. As well as Studio One, we also have our Studio One Furniture sister stores in Morningside. Paper Tiger trades from its stores in Stafford Street and Lothian Road in Edinburgh, and is the perfect place to find a special card and stylish gift-wrap. The three businesses continue to be run as a family of shops.

Michael Apter is the owner and Managing Director for Paper Tiger and Studio One. David Horn is the owner and Managing Director at Studio One Furniture in Morningside, and John continues to takes an active interest in the business, working with Michael and David to set a high standard in all of our stores.

Paper Tiger Values

All about customer service

  • our stores are a welcoming place
  • we know and love our stores, we know and love our products
  • we will always make time to spend with our customers

Great products in unique stores

  • we are a unique store, we will always try to present our products uniquely
  • our stores will always tell a story
  • we know what we like and want our customers to know what we like

Positive and supportive teams

  • we are all the one team
  • respect, trust and understanding is the cornerstone of our team
  • communication is the key to working together

Strive to learn and strive to teach

  • with our customers we seek to pass on knowledge
  • we take pride in improving how we work
  • innovation for us is always exciting

Empowerment, creation and innovation

  • this is the best team
  • we support each other and our responsibilities
  • we take ownership

We are about detail

  • we always strive to get the basics right
  • we will always be thorough
  • we are always willing to ask

We are all about customer service

  • we are all about the customer


Paper Tiger and Studio One

he Studio One and Paper Tiger story starts in 1966 when John Johnson decided to stop being a school technical teacher, and follow his passions by making and selling his own furniture. As a result, Studio One was born in the basement of 10 Stafford Street. As the business evolved John developed other shops and businesses. At various times John has successfully operated cook shops, record shops and a sofa shop, not to mention countless exhibitions. The Furniture shop in Morningside was established in the late seventies and Paper Tiger came into being in the early eighties.

Paper Tiger aims to provide our customers with the very best selection of contemporary greeting cards, stationery, gift wrap and gift items. We do this by sourcing the very best products available from all over the world. We have an a distinctive and individual approach to buying, ensuring that our range and selection are unmatched.

Greeting cards, gift wrap and paper based stationery such as notebooks and journals form the basis of the range alongside an interesting and eclectic range of desktop stationery items. We are renowned for fabulous seasonal ranges of Christmas cards, calendars and diaries, and distinctive Valentines Day, Mothers Day and Fathers Day cards.


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