I always enjoy your newsletter; it reminds me of home!

Why join my newsletter?

My name is Michael, and I own Paper Tiger. During the lockdown of 2020, I had to start writing the content for the weekly newsletter, and really enjoyed it! It was a fun way for me to tell my customers about what I was doing, about the business, and the things that had caught my eye and made me feel happy.

Although I do want to sell things to you, I mainly like to share interesting stories, rewarding sites, and unusual and exciting discoveries. Each newsletter is a miscellany of engaging links to things that have caught my attention, and that I think you might find interesting too!

I also want you to enjoy a newsletter that is full of all the latest information on in store events and activities in Paper Tiger, new product launches and special offers, so the newsletter is absolutely the best place to stay up to date with us.

Customers seem to like it. I get lovely feedback, suggestions and positive comments all the time, 

Please do sign up for 10% off your first order, but please stick around with the thousands of other subscribers who open up my newsletter every week, and click, enjoy, and - yes - shop with Paper Tiger.   

New subscribers will receive a 10% off discount code in their welcome email after they confirm their subscription - the team is waiting!


Enjoyed reading that (and I often don’t bother to read mail shots). It prompted me to buy from your online store

Joining is quick and easy

  1. Add your email address in the box at the foot of this page and click SUBSCRIBE
  2. We will automatically send a confirmation email which contains a link that you must click in order to confirm your subscription
  3. Once you click this link and confirm your email, we will send a welcome email which contains the 10% discount code for you to use online at the checkout
New subscribers will receive a 10% off discount code in their welcome email after they confirm their subscription.

Just had to say that I love this email. What a fantastic piece of writing


Don't Miss Out...

Here's what's been happening these last couple of weeks:

Christmas Wrapping Paper

A nicely wrapped present sitting under a Christmas tree - it’s an iconic festive image and one that delights me to no end (which is quite fortunate in my line of work!). In 1992 a psychology study in Dallas found that when a gift is wrapped, the recipient actually likes......
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Visiting The Chocolate Tree

I recently had the opportunity to visit Alistair at the Chocolate Tree factory in East Lothian. Alistair very kindly gave my family and I a guided tour of their production facilities near East Linton. The factory is situated amongst rolling fields of East Lothian farmland. It's an idyllic setting, and......
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Hive Talkin' with Hoods Honey

 Earlier this month I went to visit Stuart Hood, the owner of the award winning beekeepers Hoods Honey. Stuart inherited the business from his father, George, who first started making honey in East Lothian in 1950. George was tutored by Willie Smith of Innerleithen, widely considered to be Scotland's best......
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Advent Calendars

Nothing brings back childhood memories for me quite like an advent calendar - they completely embody that childlike impulse to count down the days until Christmas. It seems after all these years they still hold a special place in my festive season, as advent calendars are always the centre of......
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Face To Face With Edinburgh Natural Skincare

On a recent road trip I caught up with Tommy Crooks from Edinburgh Natural Skincare Company. I have known Tommy for many years; our old sister store Studio One was one of his first stockists, and Tommy would often visit to train our team and run demonstrations for customers. HIs business has......
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We require all subscribers to confirm their email address upon registration. You must confirm your email and will to subscribe in order to receive your welcome email and discount code.

We usually send three/four newsletters per month. We will never share or sell your information to third parties.

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