Since 1981, Paper Tiger, has offered design led cards, stationery, wrap and gifts products from new and established Edinburgh and UK based artists, all carefully selected, and including a large selection of creative cards, stylish stationery, gifts, toys, books and wrap. We are very proud to represent local Scottish work at both our Edinburgh stores.

We are a Living Wage employer, amongst the first in Scotland, committed to being a responsible business in our working practices and our approach to our relationships with our employees, our suppliers and our customers. We actively support a number of charities and have donated thousands of pounds to causes such as The Edinburgh Royal Hospital For Sick Children, Breast Cancer Now, and the UNHCR fund for Syrian Refugees, as well as donating prizes and vouchers to local business and schools' fundraising activities and to charities that resonate with our team and our values as a business.

Paper Tiger History

Established in 1981, Paper Tiger began life as part of the Studio One group of companies, founded by John Johnson in 1966. Over the course of fifty years the Studio One group encompassed designs shops, record shops, galleries, cook shops and upholstery businesses.

Paper Tiger trades from its stores in Stafford Street and Lothian Road in Edinburgh. Studio One Furniture trades from a long established site on Morningside Road. Although separate businesses, the shops continue to be run on John’s core ethos of good design at great prices.

Michael Apter is the owner and Managing Director for Paper Tiger. David Horn is the owner and Managing Director at Studio One Furniture in Morningside, and although retired, John continues to takes an active interest in the business, working with Michael and David to set a high standard in all of our stores.

Paper Tiger Values

All about customer service

  • our stores are a welcoming place
  • we know and love our stores, we know and love our products
  • we will always make time to spend with our customers

Great products in unique stores

  • we are a unique store, we will always try to present our products uniquely
  • our stores will always tell a story
  • we know what we like and want our customers to know what we like

Positive and supportive teams

  • we are all the one team
  • respect, trust and understanding is the cornerstone of our team
  • communication is the key to working together

Strive to learn and strive to teach

  • with our customers we seek to pass on knowledge
  • we take pride in improving how we work
  • innovation for us is always exciting

Empowerment, creation and innovation

  • this is the best team
  • we support each other and our responsibilities
  • we take ownership

We are about detail

  • we always strive to get the basics right
  • we will always be thorough
  • we are always willing to ask

We are all about customer service

  • we are all about the customer


Paper Tiger and Studio One

The Studio One and Paper Tiger story starts in 1966 when John Johnson decided to stop being a school technical teacher, and follow his passions by making and selling his own furniture. As a result, Studio One was born in the basement of 10 Stafford Street. As the business evolved John developed other shops and businesses. At various times John has successfully operated cook shops, record shops and a sofa shop, not to mention countless exhibitions. The Furniture shop in Morningside was established in the late seventies and Paper Tiger came into being in 1981.

Paper Tiger aims to provide our customers with the very best selection of contemporary greeting cards, stationery, gift wrap and gift items. We do this by sourcing the very best products available from all over the world. We have a distinctive and individual approach to buying, ensuring that our range and selection are unmatched.

Greeting cards, gift wrap and paper based stationery such as notebooks and journals form the basis of the range alongside an interesting and eclectic range of desktop stationery items. We are renowned for fabulous seasonal ranges of Christmas cards, calendars and diaries, and distinctive Valentines Day, Mothers Day and Fathers Day cards.

Paper Tiger Brands

Some of the world famous brands that Paper Tiger offers are


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