This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).

While visiting the Out Of The Box Ltd websites you may be asked to provide information that personally identifies you. This information is gathered on a voluntary basis to better serve you.

You may choose not to provide personal information and you will still be able to visit most of the Out Of The Box Ltd websites but you will not be able to use the web-based forms to request information. Out Of The Box Ltd is the sole owner of the information collected on the Out Of The Box Ltd websites. Out Of The Box Ltd is the Data Controller of all such Data. We collect personal information at several different points on our website. The following items are a sample of areas where personal information is required in order for us to assist you:

Information You Provide

For the areas of the Out Of The Box Ltd websites where the collection of personally identifiable information is necessary, you will know because you will have to fill out a form. Depending on the form, we may need to collect a variety of business, personal, and financial information. Out Of The Box Ltd does not provide your information to third parties. You may unsubscribe from all Out Of The Box Ltd mailing lists at any time.

In accordance with the GDPR, we have identified relevant lawful basis for the processing of various types of Personal Data for different purposes:

  • in order to fulfil our obligations under any order or purchase you make
  • if you have provided your consent, we may also use your Personal Data to tell you about our products, promotions and special offers that may be of interest to you
  • for tax and accounting purposes and to fulfil our statutory obligations

In accordance with the GDPR, we take appropriate organisational and technical security measures.

Information Collected Using Technology

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:


Cookies are pieces of information that a website sends to your computer while you are viewing the Out Of The Box Ltd websites. These pieces of information allow the website to remember important information that will make your use of that site more useful. Internet companies use cookies for a variety of purposes. We use cookies to help improve your future visits.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Apple Safari or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won’t have access to many features that make your experience on our website more efficient and some of our services will not function properly.

By continuing to use the “Site”, you are agreeing to our use of cookies in the manner described in this notice.

The following Cookies are all used for Analytical and Targeting purposes: Google Tag Manager, Google Analytics, Facebook Pixel, Shopify.

Our store is hosted on Shopify. Here is a list of cookies that we use.

  • _session_id, unique token, sessional,.
  • _shopify_visit, no data held
  • _shopify_uniq, no data held
  • _secure_session_id, unique token, sessional storefront_digest, unique token, indefinite.

We use cookies to ensure that we provide the best possible standard of service to our online customers. If you choose not to consent to the use of cookies your experience of our website may be impaired and many integral aspects of the website will not work. To find out more about how to manage cookies, including how to delete cookies, visit

For more insight, you may also want to read Shopify’s Terms of Service ( or Privacy Statement ( or Cookie Policy (

Links to Other Sites

We may provide links to 3rd party websites on the Out Of The Box Ltd websites. We are not responsible for the content or information collection practices of those pages. Please note that the 3rd party website’s privacy policies may differ from those of Out Of The Box Ltd. Please read the privacy policy of any 3rd party site before providing them with any personal information.

Legal Disclaimer

Although we make every effort to preserve user privacy, we may need to disclose personal information as follows:
(i.) when required by law to comply with a judicial proceeding, a court order, or legal process served on us;
(ii.) to enforce our policies or agreements including the collection of amounts owed to us;
(iii.) to protect users of our sites and our sites from fraudulent or abusive use.


In the future, we may modify this privacy policy. If we decide to change our privacy policy, we will post those changes to this privacy statement. We will use information in accordance with the privacy policy under which the information was collected. However, if we are going to use personal information in a manner different from that stated at the time of collection we will notify users by e-mail. Users will have a choice as to whether or not we use their information in this different manner. However, if users have opted out of all communications with the site, or deleted/deactivated their account, then they will not be contacted, nor will we use their personal information in this new manner.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Contact Us

If you wish to change or delete your registration information or opt-out of any promotional materials please contact us on
If for any reason you feel that we have not followed our stated policy please let us know by email. We will look into your concern and try to resolve any problem.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:
6A Stafford Street, Edinburgh, SCT, EH3 7AU, United Kingdom

Direct Marketing

The GDPR provides you with the right to access, to object to the processing of, to rectify, to erase, to restrict and to port your Personal Data. You can exercise any of these rights by contacting us at any time at

We do not share personal information with third parties except as necessary to carry out our business, your requests or as required by law or other legal processes. We will never sell your personal information to third parties.

If you provide us with personal data we will use it to process your online requests, to provide products and services to you or your organisation and to let you know about other Out Of The Box Ltd (Paper Tiger) products and services in which you might be interested. Your personal information will be retained only for as long as necessary to fulfil the purposes for which the information was collected or as required by law.

Where appropriate, and with legitimate interest under GDPR, we may send an automated abandon cart message that will contact you via email if you decide to exit your shopping basket without making a purchase. The customer’s email address is not stored in our subscriber list and they cannot be contacted for any marketing purposes unless they have supplied us with explicit consent to do so. The customer has the right to unsubscribe from an abandon cart email at any time and will not be contacted in the future unless they have provided us with explicit consent to do so or have placed an order with us and receive transactional emails.

In specific situations, we require your data to pursue our legitimate business interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. Once an online account is created with us, we may send you direct marketing emails until you choose to opt out as a 'soft opt in' is created. With your consent, or when you shop with us and do not choose to opt out from receiving our emails ('soft opt in') we will use your personal data, preferences and details of your transactions to keep you informed by email about relevant products and services including tailored special offers, discounts, promotions, events, competitions and so on. This is only applicable in the UK.

You will receive an email with your free shipping code
See our privacy policy for how we process your personal data.