Do Purpose offer insights on how to build a purpose-driven company, and explains why there are those brands you just fall in love with!
The DO Book publishing company has its roots in the Do Lectures, founded by former advertising executive and serial entrepreneur David Hieatt.
David founded the Howies clothing brand before starting Hiut Denim in his home town of Cardigan. This was a small town that used to make a lot of jeans, until it lost out to cheap competition and the factory closed. David began a company that today employs locals to make their very fine, had crafted, long lasting (and rather expensive) jeans. It's an inspiring story, and is an example used in this book.
The ethos of Hiut and the Do Lectures programme of inspirational ideas carries David's enthusiasm into an array of different activities and ways of DOing things differently.
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