Make Your Cardmitment This Christmas

In a world increasingly driven by the instant, ephemeral nature of digital communication, the simple act of sending a Christmas card stands out as a profound, earnest commitment—a #cardmitment! It is more than just paper; it is a powerful way to deepen the bonds with those we love, keep meaningful connections alive, and actively contribute to the joy and mental wellbeing of others during the festive season.

For the cost of a Second Class stamp you can deliver a smile that travels from John O’ Groats to Lands End. For just 87p. These days, I pay more than four times that for a decent cappuccino! This small but affordable commitment has an outsized impact on the recipient. Receiving a card, chosen with care and bearing the unmistakable sight of a loved one's handwriting, provides a feeling of being truly special and cared for that no instant text or social media message can replicate. These are not throwaway notifications; they are tangible testaments to a relationship, often kept for years, decorating our homes, and brightening winter days with reminders of the people who are thinking of us. As one of my fellow independent retailers pointed out, you can't put. a Facebook like on your mantlepiece.

By making your #cardmitment this year, you are not just spreading happiness amongst your own family and friends. You are also nurturing a wonderful ripple effect that touches individuals, communities, and society and you are assisting charities and organisations often linked to the cards. You are supporting local independent businesses on the High Streets we all cherish, and you are also helping illustrators and makers succeed with their business.

The three cards featured here are from Catherine Rayner, who has worked closely with us on greetings cards for years, from Elizabeth at Little Paper Soul who also happens to be a part-time Tiger, and from our buyer Megan, who also wears her Neon Magpie hat when she isn't doing the buying for Paper Tiger!

Cards matter. They are how we, as a nation of card senders, connect in times of sorrow, share in times of joy, or simply say ‘hello.’ Last year, 92 % of the UK population send greetings cards - an amazing number, made all the more amazing when you learn that a lower percentage of us bought toothpaste! 

This year, get organised, choose your cards, and settle down to write your messages. It’s an act of connection and kindness that costs little but means everything.

Send a Card. Deliver A Smile.